I read and watched a lot of reviews on this brush and was feeling 50/50 on purchasing this brush. I made up my mind about a month ago and gave in. In the process of moving I did loose it and re-purchased. I am extremely happy I invested in this brush. It is all natural goat hairs so with a good wash before using the smell will go away and the texture will also soften up. It is not rough at all but when you first use it without washing feels kind of itchy when it touches the skin. I love using this brush for applying bronzer or blush. Very light weight and applies product lovely. A new staple in my kit!