I have seen this product a lot lately on YouTube tutorials and was willing to give it a try. At first I was not too sure how I felt about the product but with numerous attempts on using different techniques on applying I found the way that works best for me. The way that it works best for me is to apply with the ring finger then use the beauty blender to blend it out. This product I also wouldn't consider as a concealer but a brightener. I am a NC35 in MAC and just a touch of this brightens up the eye area like you never lost any sleep. The consistency of it is very much like MACs select moisture cover concealer. I would purchase this again but it wouldn't be for a while because a little goes a long way.